An exploration of the 'Football Casual' and the cultural implications on the fashion of today.
Thursday 3 October 2013
PRESENT DAY CASE STUDY
Many rules, or blueprints, for the formation of collections/product of casual menswear stem from the legacy of the 80's Football Casual Movement. I have specifically hand picked three design entities that are influenced in some way in today's market. The case studies highlight three different business/brand models, all with individual approaches and objectives:
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