Tuesday 1 October 2013

2) LUKE 77 (The United Kingdom of)

Luke Roper and his team are a straight talking, straight thinking set of designers who understand the need of the average male in the commercial/ high-end high St. realms of fashion. As quoted from the official homepage:

Fashion and accessories clothes label offering fashion collections always created for every social need, equally at home in the city bar scene, on the terraces or in the pub including Jackets, Knitwear, Shirts, Sweats, Polos, T-shirts, Footwear, Watches, Jeans & Denim collection and our new collection Luke Roper Golf LRGO.





The core styles echo that of the Casual subculture, rejuvenated for the modern man. Tightly considered, although heavily branded, yet another trait of the Casuals. The use of the word 'terrace' is the only word that specifically refers to football in the brand write-up, but the awareness and understanding of their customer is more than evident in PR, marketing and celebratory endorsements. Frequent product placement can be seen on BBC's Match of the Day's football stars, and targeted actors such as Stephen Graham (of 'This is England' and 'Snatch' fame), and Danny Dyer ('The Football Factory' and 'The Business') champion the Luke look.

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