Saturday 5 October 2013

ORIGINAL BRAND FOCUS

There is a core group of fashion brands that were recognized by Casuals. Some may vary or dismiss certain brands, this comes down to a regional or club difference in most cases.

They all design and market their product with the higher end consumer in mind, some drawing upon a long standing tradition/heritage: from tailoring, to military/functional wear, outwear, to sports attire of prestige ie. polo, tennis, sailing & golf.

 Key styles: Trench coat, turtle roll neck, v-neck knitwear, fitted polo shirt, zip-through training top, straight leg pant or jean, a tennis/court shoe or brogue.

Along with several links and images here are some of the main, most renowned, labels adopted by the casual movement:

Lyle & Scott: Lyle & Scott was founded in 1874. The brand still draws from a 125-year-old archive that includes designs by Christian Dior and Michael Kors. Formally associated for golf knitwear.



Burberry, Aquascutum, Yves Saint Lauren,

Ralph Lauren: American fashion designer, est.1967, luxury 'Polo' Ralph Lauren clothing brand.

Pringle, Lacoste, Stone Island, Fred Perry,



Sergio Tacchini: Italian Tennis player, formed luxury sportswear brand. Tennis was a popular, highly endorsed and admired sport of the decade.



Fila, Fiorucci, Henri Lloyd



http://uk.askmen.com/top_10/dating/top-10-casual-football-fan-fashions.html

http://www.football-hooligan.com/footballcasuals.html

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